Coco Cabana Collection

The Challenge Coco Cabana needed imagery that could do multiple jobs at once — selling product online, telling a lifestyle story on social, and capturing the energy of their physical retail space.

The Approach I handled end-to-end visual content across three distinct scopes: ecommerce product photography shot to platform spec for their online store, lifestyle imagery that placed the product in context and gave their social channels something aspirational to work with, and in-store photography of their physical retail space to bring the full brand world to life online.

The Result A complete visual content library spanning product, lifestyle, and retail — giving the brand consistent, high-quality imagery to draw from across all channels.