Animo Kids

The Challenge Animo Kids needed to cut through the noise of peak gifting season with content that did more than look good — it needed to entertain, engage, and convert.

The Approach I produced a suite of campaign content and short-form video tailored to the Christmas period, with a focus on showcasing the collection in a way that felt joyful and native to social. The content was built to stop the scroll and translate directly into sales — balancing the warmth of the season with a clear product focus.

The Result A Christmas campaign with content that worked hard across platforms — engaging new audiences and driving sales of the seasonal collection.