The Local Project

The Challenge The Local Project needed editorial-quality content that could hold its own alongside strong product partnerships — telling a story, not just selling a room.

The Approach I created and led The Eve Series — an original article series living under The Local Project's platform — exploring the intersection of interiors, lifestyle, and design. Alongside this, I styled two high-production partnership photoshoots: one in collaboration with Nomi Furniture and another with Designer Rugs. Each shoot was conceived to showcase the partner's product in a lived-in, editorial context rather than a traditional catalogue setting.

The Result A body of editorial content that elevated the brand's storytelling, deepened two key commercial partnerships, and produced imagery with lasting value across digital and print channels.